Modern Marketing for the Consumer Rights Lawyer: Using Podcasts, Videos, and More

October 27, 2020, 2:15 p.m. ET–3:15 p.m. ET
| Skill areas: 
Business Development

Members: $0
Nonmembers: $90 (Email us to start the vetting process)

Finding the right clients is a challenge for all law firms and can be exceedingly difficult for consumer rights lawyers, because potential clients don’t often know they have a case or that fee shifting may allow representation to be obtained at no cost. During the COVID era, this is even more challenging—as we are relying almost entirely on digital communication to reach people. In this webinar, you will learn new ways to reach potential clients by using low cost internet and media strategies.

What You Will Learn

  • How to develop storytelling for legal advertising
  • How to use podcasts, video, screencasts, livestreams, graphic design, and other low-cost audio-visual tools to reach clients through mobile and internet linked devices


Adam Stofsky is a lawyer and serial entrepreneur. He is the CEO of Briefly, a content and services platform that specializes in making legal information more accessible and creates custom content on legal and financial issues. Adam is a graduate of Amherst College and Harvard Law School. He worked as a litigator for five years, including serving as a law clerk for the United States Court of Appeals for the Ninth Circuit as a Skadden Fellow at the Lawyers’ Committee for Civil Rights Under Law). Adam then founded the New Media Advocacy Project (N-Map), which he ran for eight years. N-Map is one of the world’s leading media and human rights groups. Adam grew N-Map to a team of about thirty professionals around the world, then successfully transitioned the organization to new leadership to launch Briefly.

Adam Deutch of Northeast Law Group, LLC is a consumer rights lawyer in western Massachusetts. His practice focuses on the Fair Debt Collection Practices Act, Real Estate Settlement Procedures Act, Fair Credit Reporting Act, and Unfair Deceptive Practices Act cases. He has written articles and maintained a podcast intended for consumers and other attorneys on issues in consumer rights law.

CLE Credit

Are you interested in receiving CLE credit for this webinar? NACA does not seek CLE approval for each webinar in each individual state.  Individual attorneys can generally apply for, and receive CLE credit, in their respective states. Please note that NACA is now a State Bar of California MCLE Provider and this webinar is considered pre-approved for CLE credits for lawyers practicing in California. NACA will provide, upon request, certificates of attendance to be used in state bar applications and for records required by California attorneys. Email to request a certificate of attendance. 

Refund Policy

Please note that there are no refunds for webinars since participants can view the presentation after it has taken place. If your registration was submitted less than two hours prior to the event, it is not guaranteed that you will receive access to participate in the live presentation. However, you will receive access to the recorded webinar in the coming days.

Why You Should Register Even If You Can’t Attend the Live Webinar

For each webinar you register for, regardless of whether you attend live, you will automatically receive an email inviting you to view a recording of the webinar and also containing attachments of the Power Point presentation and any other supplemental materials within two business days of the live webinar. This way, if you have a time conflict, you will be able to listen to the webinar and study the course materials at your convenience. If you have any questions, please email