A consumer practice is often very different than other law business models. Therefore, the approach to marketing should be different as well. This webinar provides an overview of the basics for those that didn’t go to business school, tools to evaluate off-the-shelf marketing products and practical takeaways that can be used in their practice.
Before becoming a Lawyer, Michael Rapp was a Marketing Manager specializing in Field, Database and Experiential marketing. Later, Michael managed tracking studies for marketing and internal sales behaviors for large retailers.