Dealing with the media is often a skill that's outside the comfort zone of many consumer attorneys, and that's a shame. They frequently have great stories to tell about injustices done to consumers and efforts to remedy them, and those stories should be much more widely heard. A few basic tips for dealing with reporter inquiries can go a long way toward getting those stories out. Hear what you can do from a twenty-year veteran of journalism.
What You Will Learn
- How to be more at ease with reporters who want to hear your (and your client's) story
- How to synthesize your points in a way that will appeal to media
- How to promote the stories that appears in the media
Carter Dougherty is the communications director at Americans for Financial Reform. Previously, he was a journalist for twenty years, writing from Europe, Africa, and Washington, DC. He has worked for outlets including Bloomberg News, The New York Times, The Economist, The Washington Times, and the German newspaper Die Welt.