Media coverage is critical for progress on many of the issues addressed by consumer attorneys. And media coverage has many effects not only on broader issues, but also on the consumers and consumer attorneys themselves. This webinar will feature two of the stars in the use of media in consumer advocacy: Rosemary Shahan and Bernard Brown. They will address subjects such as the many effects of media coverage of issues handled by consumer attorneys; challenges in gaining news coverage and ways to overcome them; building effective relationships with media outlets; concerns for attorneys about media coverage on pending cases; and skills and pointers for getting better stories, especially video stories.
Rosemary Shahan is the president and founder of Consumers for Auto Reliability and Safety (CARS), widely recognized as one of the nation's leading pro-consumer advocacy groups. Since 1979, she has been on the forefront in successfully advocating to improve consumer protections for vehicle owners, including: initiating California's landmark auto "lemon law"; opposing federal preemption of state lemon laws; advocating for the installation of air bags, height-adjustable seat belts, and other auto safety advances; opposing binding mandatory arbitration in auto sales contracts; working to preserve class actions as a means of achieving justice; and opposing ballot initiatives that attacked consumer rights. Rosemary has been repeatedly invited to testify before Congress on behalf of the car-buying public. For decades, she has generated international news coverage of auto consumer issues and is widely quoted by major news organizations. She has contributed to major reports in the New York Times, PBS Nightly Business Report, CBS News, National Public Radio, Huffington Post, Washington Post, Associated Press, Wall Street Journal, Marketwatch, CNN, MSNBC, Bloomberg, Los Angeles Times, Parade Magazine, Reader's Digest, Consumer Reports, and many regional media. Rosemary has received numerous awards in recognition of her work, including NACA's Distinguished Service Award and the Consumer Federation of America's Esther Peterson award, a distinction she shares with Will Ogburn, former executive director of NCLC.
Bernard Brown is a founding member of the National Association of Consumer Advocates. Bernard has built a unique practice focusing especially on car dealers who sell salvaged cars to unknowing consumers. He is also an outstanding trial lawyer who has helped many members prepare for trials and build up car-focused legal practices.