Successfully prosecuting a TCPA action involves more than simply alleging that the defendant placed an unwanted call to your client’s cell phone using an auto dialer. It begins with effective identification of your target client base. Are you marketing your services efficiently, i.e., reaching the right client? Next, are you effectively vetting potential clients and claims? Does your pre-suit investigation reveal that you have a winnable case against a solvent defendant? Careful attention to every detail is especially important in today’s uncertain legal environment.