Planning for Profitability
Why You Should Attend This Track
Whether you are thinking of growing your practice, starting your own law firm, or interested in streamlining your practice, this track is for you. Setting up the processes and systems needed to run a successful practice is crucial, no matter where you are in your journey. This track will focus on the business of running a consumer law practice and how to plan for profitability.
What You Will Learn
- How to determine your firm’s big picture goals
- What tools you need to achieve your big picture goals (staffing, technology, etc.)
- How to use marketing and intake processes to achieve your big picture goals
ONLINE REGISTRATION IS NOW CLOSED. NACA MEMBERS CAN REGISTER ONSITE.
|Thursday, May 4, 2023|
|7:00 a.m.||Registration Open|
|8:00 a.m.-9:00 a.m.||Continental Breakfast and Legislative Update|
|9:00 a.m.-10:30 a.m.||Where am I Headed? Figuring Out Your Big Picture Business Goals
Decide where you want to be in three years, five years, and ten years vis-a-vis your consumer law practice.
|10:45 a.m.-11:45 a.m.||Ethics Session: Staffing Your Firm to Achieve Your Big Picture Goals
Determine what staffing and HR resources are needed to make your law firm more efficient.
|12:00 p.m.-1:15 p.m.||Annual Business Meeting Lunch hosted by Schlanger Law Group, LLP.|
|1:30 p.m.-2:30 p.m.||Trade-offs and Challenges: Virtual vs. In-person
Determine how to set up your ideal office, what processes and functions to keep in-person, and what to digitize or make virtual.
Moderated by James Kowalski
|2:45 p.m.-3:45 p.m.||Intake: Picking and Finding the Right Client Avatar for Your Firm
Decide who you want your ideal clients to be and how to optimize your intake system to find them.
Moderated by Courtney Weiner
|4:00 p.m.-5:00 p.m.||Case Consultation Clinic|
|Friday, May 5, 2023|
|7:00 a.m.-8:00 a.m.||Early Riser Morning Walk|
|8:00 a.m.-9:00 a.m.||Continental Breakfast and Women's Breakfast|
|9:00 a.m.-10:00 a.m.||Ethics Session: How to Ethically Market Your Firm
Learn how to create a marketing plan that fits within your state's ethical guidelines.
Moderated by: Angie Robertson
|10:15 a.m.-11:45 a.m.||Different Types of Marketing
Learn to differentiate between the different types of marketing and understand the costs and benefits of employing them.
|11:45 a.m.-1:00 p.m.||Plenary Lunch with Eric Halperin
Hosted by American Legal Claim Services, LLC.
|1:15 p.m.-2:15 p.m.||Case Study of a Successful Marketing Plan and Budget
Learn how to set up a marketing plan and determine your ROI.
|2:30 p.m.-3:30 p.m.||How to Get Paid
Discover possible tools you could employ to help you get paid.
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