How can you get your firm seen more by consumers looking to hire an attorney? Search Engine Optimization may be the answer. SEO involves more than just adding a few key words to the back-end of your website. Come learn about SEO’s purpose in the context of consumer protection and how to make SEO a part of your marketing system.
This webinar will provide practical advice and actionable insights to help your firm get in front of more legal consumers searching for answers online. Not only will you chat with a marketing expert, but you will also learn about the strategies employed by the Bell Law Firm in its successful consumer protection SEO campaign.
What You Will Learn
• How your potential clients search online (keywords they use)
• How to create content that resonates with potential clients and drives new leads
• How to position your firm as a trusted resource for your potential clients
• What are the right and wrong ways to use ChatGPT to write content and research new topics
• How to track and measure results from SEO and online marketing investments
Bryce Bell is the founder of Bell Law, LLC, a law firm dedicated to relentlessly pursuing justice against companies that defraud consumers. Bell Law focuses on auto safety, landlord/tenant issues, Fintech, and other Unfair Deceptive Acts and Practices (UDAAP), both individually and as class actions and mass torts across the country. Bryce is the Missouri state chair for NACA. Recent accomplishments for the firm in 2019 include a settlement with Wells Fargo for violations of the SCRA and a $1 million+ data breach settlement for local employees in the Kansas City area whose private information was compromised.
Will Palmer is a seasoned Internet advertising and marketing specialist with over 15 years of experience in the industry. He holds a Journalism degree with an emphasis in Strategic Communications & Advertising from the University of Kansas and bring a unique blend of creativity, savvy business sense, and real world marketing experience to the table. He applies this skill set to help clients reach their short and long-term goals faster and with maximized Return on Investment. In addition to my deep knowledge around the Internet’s role in a changing consumer landscape, he has nearly a decade of business development consulting exclusively serving the legal industry. Click here to learn more.
March 7, 2023
2:00 pm EST-3:00 pm EST