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Equifax’s Security Overhaul, a Year After Its Epic Breach.

“You are Equifax’s commodity, and the fact is you have minimal control over what data they hold. That’s what their business model is,” says Ira Rheingold, the executive director of the National Association of Consumer Advocates. “That’s what consumers are most concerned about. If consumers had a choice they would walk away and say, ‘I don’t want you to have my data.'”